Friday, March 30, 2012

Common Techniques of SEO

It includes both "white hat" and "black hat" methods of gaining high page rank.The first depends on a well designed page with carefully choosen keywords & the second is a mix of techniques that can results in the banning of pages from search results.
            White Hat SEO practices are used to steadily gain views over the long term, by quality of content, while Black Hatters are mainly concerned with a fast spike in customers, knowing that the search engines will catch up with them, eventually. Another area, harder to define, as the methods could be said to belong to either of the above categories, is so-called” Gray Hat’ SEO technique.


White Hat SEO Methods


The “Expert guys” of the SEO field keep within the criteria issued by search engines, and exclude deceptive practices by keeping the content of their pages relevant to any chosen keywords, meta tags and titles. Since search engines ignore pages that are over stuffed with keywords, the sparing use and precise choice of them is an art form. Typical texts contains the most important keyword in the main title, the first paragraph, perhaps once or twice more in the general body of the text, then at the end or in the last paragraph. Recent research on how viewers look at web pages gives some very useful information to those engaged in good SEO work. It was found that customers tend to look at the page of search results in a certain order, from top to bottom and from left to right. Since search engines have introduced paid advertisements which are typically displayed to the left of the returned search results, webmasters combine their SEO skills with buying space on pages showing their sites, and so increasing visitors.

Tuesday, March 27, 2012

A history of SEO

The technique of SEO appeared for the first time more than 10 years ago. Danny Sullivan, the editor-in-chief of Search Engine Land, mentioned it in his blog which comments on news and information about search engines. By 1995, SEO was a known means for getting high results with search engines and the race to produce the best results for clients of SEO firms had begun.

The all-important programs feeding data to the search engines, the algorithms, have a history of their own. The first famous algorithm was in a program called “backrub”, developed by two grad students from Stanford University, Larry Page and Sergey Brin. This program eventually became a pat of the Google link analysis system, PageRank, named after Larry Page and used by the Google internet search engine. Pagerank gives a numerical value to each web page that it visits, to determine overall rank, by weighing the value of a its links, because as well as looking at written content, search engines also take into consideration inbound links. These links to other sites can make or break a page’s rating. Google describes how PageRank works by saying, “Google interprets a link from page A to page B as a vote, by page A, for page B.”

Search engines had to evolve quickly, as an engine that failed to get relevant results did not last long, with customers expressing irritation at often irrelevant and sometimes disturbing results from searches. As the engines were reliant on webmasters to give the correct keywords for a given site, unscrupulous ones found the system easy to abuse. Webmasters could, for example, stuff pages selling goods with keywords containing the names of popular celebrities, or news figures

In 1998, Page and Brin established the company Google, which fast became popular with internet users, for ease of use and reliability. The Google search engine was less likely to be fooled by dubious SEO techniques as it ranked pages by keyword frequency, meta tags, headings, links, page rank and hyperlink analysis, to name a few of its sources. Google now admits to using 200 different measurements when ranking pages for search results.

Not in the least bit discouraged, SEO webmasters were soon coming up with ways to exploit this new engine, using techniques developed on gaming the Inktomi search engine, which was eventually acquired by Yahoo. Link-farming, keyword stuffing and other processes all became popular ways to get high rank by fooling the search engines.

Google, Yahoo and Bing,(Microsoft) became the three largest search engines as by 2004 the smaller ones were left behind, often the victims of bad SEO practices, which caused their popularity to wane by returning irrelevant search results, for example, porn sites would buy highly ranked pages and substitute their own content, giving offense to users.

The next milestone came in 2005 with Google’s use of search histories to provide targeted results based on predictions of what customers would want based on those histories. The public outcry against invasive practices did not last long, as advertisers sought to exploit this new tool to their advantage. At the time, Bruce Clay commented that meant the end of the ranking system, because a page’s value for each person could be different, but time saw this actually just changed the game, and did not halt it.

2007 and 2009 saw two big changes in how Google rated paid links, taking on the “pageranksculpters”, as SEOs who exploited Pagerank were called, with a system called nofollow. This consisted of using HTML codes to tell search engines that some links should be excluded from a page’s overall ranking. Very effective in cutting down spam in search results, nofollow improved the service Google offered its customers, who responded by boosting it to the top the of search engine pile.

Friday, March 23, 2012



SEO is basically a short form of the term "Search Engine Optimization.









What is Search Engine Optimization?

Few internet users are fully aware of all that goes into the results page they view after performing a search. The complex mechanisms which govern what they see when looking for information or products is the result of two activities. The first is by search engines, like Google, who analyze each website to extract key elements used to give it a rank. This can mean the difference between popularity and obscurity, as low ranked sites are not visible on the first page of results, meaning they will get fewer visitors and less customers. From these search engine activities, the second factor of SEO, or search engine optimization developed. This is the designing of a website in such a way that makes it come out in the top returned search results, preferably the first page, when Google or other search engines are used to find information. This is achieved by various techniques such as careful placement of words and key phrases, hyperlinks, meta tags, images, links and HTML and other forms of coding. 

Wednesday, March 21, 2012

My 1st Post

Hello Everybody,
                          This is my 1st post.I just started my blog with blogger and i am very happy.First of all i would like to introduce myself.I Mohammed Imran Qureshi,lives in Ratlam ,a city of province Madhya Pradesh in INDIA.Me and my some friends together run a office in which we provide services like web designing and SEO that means search engine optimization.