Common Techniques of SEO

It includes both "white hat" and "black hat" methods of gaining high page rank.The first depends on a well designed page with carefully choosen keywords & the second is a mix of techniques that can results in the banning of pages from search results.

            White Hat SEO practices are used to steadily gain views over the long term, by quality of content, while Black Hatters are mainly concerned with a fast spike in customers, knowing that the search engines will catch up with them, eventually. Another area, harder to define, as the methods could be said to belong to either of the above categories, is so-called” Gray Hat’ SEO technique.

White Hat SEO Methods

The “Expert guys” of the SEO field keep within the criteria issued by search engines, and exclude deceptive practices by keeping the content of their pages relevant to any chosen keywords, meta tags and titles. Since search engines ignore pages that are over stuffed with keywords, the sparing use and precise choice of them is an art form. Typical texts contains the most important keyword in the main title, the first paragraph, perhaps once or twice more in the general body of the text, then at the end or in the last paragraph. Recent research on how viewers look at web pages gives some very useful information to those engaged in good SEO work. It was found that customers tend to look at the page of search results in a certain order, from top to bottom and from left to right. Since search engines have introduced paid advertisements which are typically displayed to the left of the returned search results, webmasters combine their SEO skills with buying space on pages showing their sites, and so increasing visitors.